Vita Liberata, Europe’s leading innovator in the sunless tanning category, announced it will be launching at Sephora stores in the U.S. The retailer will carry a selection of the brand’s best-selling products in over 200 stores.

“We are excited about this opportunity to launch in the United States with a retail partner as renowned as Sephora. Sephora’s emphasis on brand education and its wide array of cutting edge products make it a distinguished presence in the beauty and skincare domain and the perfect choice for introducing our brand,” said Alyson Hogg, founder and CEO of Vita Liberata.

Vita Liberata was founded in Ireland, and caters to all skin types. Its innovative products are known for lasting 2-3 weeks.